by Aaron Loeb
directed by Jim Petosa
mainstage theater
SEP 2-24/2017

In Aaron Loeb’s darkly comic psychological thriller, a group of top-tier consultants are tasked with a mysterious project for an unnamed client. The team must come up with a solution to a morally ambiguous hypothetical—one that threatens to tear them apart. Ideation is a captivating Boston-area premiere that will leave you on the edge of your seat.

“First and foremost, due to the secrecy of our assignment, we won’t be using PowerPoint. We want no digital files associated with Senna. All ideation is to be done on the whiteboard and erased. Results will be recorded to memory. Any notes recorded to, gasp, paper…” – Brock, Ideation

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Ideation   |   Oleanna   |   Man of La Mancha   |   The Bakelite Masterpiece    |    Two Jews Walk into a War…

Unveiled   |   Statements after an Arrest under the Immorality Act    |   Lonely Planet   |   Ripe Frenzy 


An In-Depth Look at IDEATION


Thursday 9/7, 7:30pm
Saturday 9/16, 3pm
Sunday 9/17, 2pm
Thursday 9/21, 2pm
Sunday 9/24, 2pm

Meet the Playwright

Aaron Loeb – Playwright and Gamemaker

Outside of his work in theatre, Loeb is a well-known professional in the video game industry. Just named the President of Studios at FoxNext Games, Loeb will be working on a multiplayer mobile strategy game based on James Cameron’s Avatar.

How has his work in video games influenced his work as a playwright? According to Loeb, Ideation “uses language that’s highly influenced by working management consultants and technical people working in video games,” even though the play isn’t about video games at all.

How does writing for theatre and for video games differ? “In theater, most of the time your audience is going to experience things linearly and they’re completely under your control. You are, as a playwright, essentially writing out a blueprint that tells the director and actors exactly how you want the audience to see something happen from the beginning to the end.” Writing for video games, by contrast, is “extremely nonlinear” because the player, rather than the creator, decides when information is introduced.